American Apparel CEO’s BBQ Joint.

Dov Charney, the notorious CEO/founder of the nearly bankrupt hipster fashion house American Apparel, is investing in a New York BBQ restaurant.

The new BBQ restaurant is set to open in New York’s Lower East Side and serve traditional BBQ fare including fried pork chops and lard biscuits with red-eye gravy. The restaurant’s co-owner and head chef says they’ll also serve the food he grew up eating like pickled pigs feet and pickled eggs. I can’t tell if this will be a restaurant or a backdrop for Fear Factor.

Dov Charney made American Apparel into a household name and inspired an entire generation of hipsters but sadly he’s squandered it all. After numerous rape and sexual assault allegations, controversial advertising, and a number of shady accounting deals American Apparel is on the brink of bankruptcy. The new BBQ venture feels like Charney is abandoning ship and trying something completely new.

The best part of this new BBQ restaurant is Dov Charney. With him on board, the thing is practically guaranteed to fail.