Meat Sales Drop After Abuse Exposed.

A meat processor in Victoria, Australia, is telling ABC that recently released undercover video of meat industry practices have caused their sales to severely drop.

The processor reports a drop of 15-20% in sales since undercover videos of Australia’s live cattle export industry surfaced. The videos show widespread abuse of Australian cattle exported to Indonesia for slaughter. Workers in Indonesian slaughterhouses were following “standard operating procedures” when they were caught tying cattle with crude ropes and slitting their throats while they flop on the ground. 

These images have disturbed Australians and many are reducing the amount of meat they consume. Amazingly, the 15-20% decrease accounts not only for beef but for other meats like lamb. Meat processor, Robert Radford, calls the dropping Australian meat sales a “real tragedy for our industry.” 

The real tragedy is that consumers are deliberately kept in the dark so they’ll continue to purchase an unethical product. When people have the facts and are able to make informed choices, it is a triumph.